Podcasts might just be the next big thing in content marketing — or so many thought leaders are saying these days. It's understandable, however, that some marketers are skeptical. Unless you have an inherently compelling product—and most companies don't—it's hard to imagine casual listeners choosing to tune into a podcast about it week after week. To make matters even more difficult, podcast marketing requires a level of audience engagement that most other forms of content lack. Listeners cannot browse podcasts like they can browse buy email list articles. It takes a lot more time and focus to listen to a 20-minute podcast episode than it does to scroll through a brand's Instagram feed.
I never doubted it was possible, but believing in something and understanding exactly how to put it into practice are two different things. When you think buy email list of a successful brand podcast, you probably think of The Message , GE's wildly popular podcast that has built a sci-fi history around some of its most sci-fi initiatives. But The Message is a bit of an outlier. Most companies don't have Hollywood-grade products on which to build a suspenseful narrative or the production budget needed for high-quality audio drama. So what other avenues can a marketing department take? To answer this question, I went in search of some of the most engaging branded podcasts out there.
The four companies presented below are all very different from each other. But all four have managed to create podcasts that get high ratings and garner a steady following of casual listeners. Each of these branded podcasts taught me interesting strategies that almost any business can rely on to make their podcasts successful, and they were also quite buy email list entertaining. why we eat what we eat podcast banner Why we eat what we eat My first stop was Blue Apron's new podcast, Why We Eat What We Eat . This show mixes investigative reporting and storytelling to provide new insights into the unseen forces shaping our eating habits, examining topics ranging from the sudden kale craze to the evolution of Chinese cuisine in America.
In order to enhance the look for our assignment, we often choose assignment help online . The service is very well known in almost every household due to its accessibility and convenience. The professionals of this service always follow a streamlined procedure from topic research to assignment planning to ensure that we receive a flawless assignment solution in one go. To ensure that every team works in tandem with every project on a priority basis, they have a centralized tracking system. Because all of their assignment writers are extremely skilled, they can swiftly study a topic and filter the information they need to generate flawless responses. Their anti-plagiarism policy is extremely stringent. As a result, every one of their writers approaches every task as if it were their first. They don't utilize pre-made samples or templates. When creating an assignment solution, they treat each task as if it were a student and consider the directions from our lecturers or the policies of the university.